WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

WPP Acquires Influencer Marketing Agency Goat

March 22, 2023

Marketing & Advertising

WPP has acquired Goat, a data-driven influencer marketing agency founded in 2015 with 150+ staff across three global offices. Goat will join WPP's media investment group GroupM and merge with INCA to create a globally scaled influencer marketing offering, strengthening WPP's data-led influencer and social capabilities.

WPP Acquires Influencer Marketing Agency Obviously

March 27, 2023

Marketing & Advertising

WPP has acquired Obviously, a technology-led social influencer marketing agency headquartered in New York. The roughly 100-person team and Obviously’s proprietary creator‑marketing platform will join WPP’s VMLY&R network to strengthen WPP’s data-driven influencer and social content capabilities globally.

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

Wunderman Thompson (WPP) Acquires Marketing Technology Consultancy XumaK

February 12, 2020

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired XumaK, a Miami-based marketing technology consultancy specializing in Adobe Experience Manager and commerce solutions. The deal (terms undisclosed) expands Wunderman Thompson’s experience technology capability in North America and deepens WPP’s technology offering.

Wunderman Thompson / WPP Acquires NN4M

March 3, 2021

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired NN4M, a mobile commerce technology and consultancy headquartered in Edinburgh. The acquisition strengthens Wunderman Thompson Commerce's multichannel and mobile commerce capabilities as part of WPP's strategy to build marketing-technology and ecommerce offerings.

WPP (Hill+Knowlton Strategies) Acquires JeffreyGroup

September 21, 2022

Marketing & Advertising

WPP, through its Hill+Knowlton Strategies network, has acquired JeffreyGroup, a leading independent corporate communications, public affairs and marketing consultancy focused on Latin America. The deal brings JeffreyGroup's ~330 employees and offices across Latin America into Hill+Knowlton, doubling H+K's footprint in the region and creating the largest global communications agency presence in Latin America.