WPP Acquires Influencer Marketing Agency Goat

WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

February 22, 2022

Marketing & Advertising

WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.

WPP Acquires Influencer Marketing Agency Obviously

March 27, 2023

Marketing & Advertising

WPP has acquired Obviously, a technology-led social influencer marketing agency headquartered in New York. The roughly 100-person team and Obviously’s proprietary creator‑marketing platform will join WPP’s VMLY&R network to strengthen WPP’s data-driven influencer and social content capabilities globally.

WPP (Hill+Knowlton Strategies) Acquires JeffreyGroup

September 21, 2022

Marketing & Advertising

WPP, through its Hill+Knowlton Strategies network, has acquired JeffreyGroup, a leading independent corporate communications, public affairs and marketing consultancy focused on Latin America. The deal brings JeffreyGroup's ~330 employees and offices across Latin America into Hill+Knowlton, doubling H+K's footprint in the region and creating the largest global communications agency presence in Latin America.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

PMG Acquires Camelot Strategic Marketing & Media

October 3, 2023

Marketing & Advertising

PMG, a global full-funnel marketing and technology company, has acquired Camelot Strategic Marketing & Media, a Dallas-based independent media and marketing agency known for CTV/OTT and video buying. The acquisition adds nearly 160 Camelot employees and strengthens PMG's video, CTV/OTT, traditional media and measurement capabilities to enhance its integrated, data-informed offering.

WPP Acquires Sonic Branding Agency amp

April 20, 2023

Marketing & Advertising

WPP has acquired amp, a global sonic branding agency, and will integrate it into its Landor & Fitch brand and design consultancy to expand its audio, generative AI and experiential brand design capabilities. Amp, which has main hubs in Germany and the United States and a global team of more than 60 people, brings the Sonic DNA framework and Sonic Hub AI toolset to WPP's offering.