WPP Acquires Sonic Branding Agency amp

AMP Agency Acquires SmallTalk to Expand Digital Experience Services

August 2, 2021

Marketing & Advertising

AMP Agency, a full-service marketing firm and division of Advantage Solutions, has acquired San Francisco-based digital experience agency SmallTalk. The acquisition combines SmallTalk's expertise in UX, product design and development with AMP's digital experience team to form a new division called AMPXD, expanding AMP's customer experience and product design capabilities.

WPP (Hill+Knowlton Strategies) Acquires JeffreyGroup

September 21, 2022

Marketing & Advertising

WPP, through its Hill+Knowlton Strategies network, has acquired JeffreyGroup, a leading independent corporate communications, public affairs and marketing consultancy focused on Latin America. The deal brings JeffreyGroup's ~330 employees and offices across Latin America into Hill+Knowlton, doubling H+K's footprint in the region and creating the largest global communications agency presence in Latin America.

WPP Acquires Majority Stake in Made Thought

December 6, 2021

Marketing & Advertising

WPP has acquired a majority stake in branding and design agency Made Thought and will integrate the studio into AKQA, joining Universal Design Studio and Map Project Office to form a collective called The New Standard. Made Thought, founded in 2000, operates from London and New York and employs roughly 55 people, serving clients including Pinterest, Unilever, LVMH and Sonos.

Momentous Merges with Amp Human

June 29, 2021

Consumer Products

Performance nutrition company Momentous has merged with human performance brand Amp Human; the combined business will operate under the Momentous brand. The merger brings together Momentous's supplement lineup and Amp Human's flagship PR Lotion and expands the combined company's product portfolio, athlete partnerships and R&D work (including ongoing innovations with the U.S. military).

WPP Acquires Passport Brand Design

October 6, 2022

Marketing & Advertising

WPP has acquired Passport Brand Design, a Southern California–based brand design agency, which will join VMLY&R's global network. The deal expands WPP and VMLY&R's creative and brand design capabilities and strengthens their West Coast presence to better serve consumer and global brand clients.

Audacy Acquires WO Streaming Assets from WideOrbit (to Operate as AmperWave)

October 20, 2021

Media & Entertainment

Audacy acquired an exclusive, perpetual license to WideOrbit’s digital audio streaming technology and the related assets and operations of WO Streaming, which Audacy will operate under the name AmperWave. The entire WO Streaming team joined Audacy as the company moves to control its streaming product roadmap and enhance consumer-facing streaming features for its audience and advertising partners.