AMP Agency Acquires SmallTalk to Expand Digital Experience Services

WPP Acquires Sonic Branding Agency amp

April 20, 2023

Marketing & Advertising

WPP has acquired amp, a global sonic branding agency, and will integrate it into its Landor & Fitch brand and design consultancy to expand its audio, generative AI and experiential brand design capabilities. Amp, which has main hubs in Germany and the United States and a global team of more than 60 people, brings the Sonic DNA framework and Sonic Hub AI toolset to WPP's offering.

AMP Agency Acquires Genome

May 24, 2022

Marketing & Advertising

AMP Agency, a full-service digital marketing agency and part of Advantage Solutions, has acquired Genome, an award-winning digital innovation and product development company. The acquisition strengthens AMP Agency's technology and product capabilities and supports its strategy to scale technology-enabled innovation and expand internationally; Genome's leadership will join AMP in senior technology roles.

ForwardPMX Acquires The Search Agency

December 18, 2019

Marketing & Advertising

ForwardPMX, a Stagwell Group company, has acquired digital marketing firm The Search Agency. The acquisition expands ForwardPMX’s global capabilities and scale—bringing the combined group to more than 25 offices and over 1,000 marketing experts while integrating The Search Agency’s ~200 digital specialists and expertise in paid search, SEO and content.

Verndale Acquires Amp's Product Experience Division from Advantage Solutions

January 23, 2026

Marketing & Advertising

Verndale, a Boston-based digital experience and technology company, has acquired the Product Experience Division of Amp (part of Advantage Solutions). The deal brings product design, UX, engineering, and digital marketing capabilities into Verndale to enable end-to-end digital product development and broaden its reach into tech, CPG, and healthcare verticals. Canaccord Genuity advised Advantage Solutions; financial terms were not disclosed.

Atombit Acquires Amplify Analytix

February 6, 2025

Data & Analytics

Atombit, an Experience Intelligence innovator based in London, has acquired Amplify Analytix, a data analytics and generative-AI specialist with operations in the EU and India. Amplify will operate as a wholly owned subsidiary, retaining its brand and leadership while combining capabilities to expand Atombit's CX and EX solutions.

ForwardPMX Acquires Voice & Chat Platform Headliner Labs

March 5, 2020

Marketing & Advertising

ForwardPMX has acquired Headliner Labs, a voice and chat platform and consultancy, and will integrate its proprietary conversational technology into ForwardPMX’s global marketing offerings. Headliner Labs’ founders Caroline Klatt and Dana Gibber will join ForwardPMX as Co‑Chief Innovation Officers to lead the agency’s voice and chat practice and drive capability expansion for clients.