Verndale Acquires Amp's Product Experience Division from Advantage Solutions

Verndale Acquires Fishtank to Create North America's Leading SitecoreAI Experience Practice

November 20, 2025

IT Services

Verndale, an independent digital customer experience agency based in Boston, has acquired Fishtank, a Sitecore Platinum Partner headquartered in Calgary, Alberta. The acquisition expands Verndale's Sitecore and AI capabilities, combining the teams to form a leading SitecoreAI experience practice for mid-market and enterprise clients across North America.

Verndale Acquires Vaan Group

January 8, 2026

Marketing & Advertising

Verndale has acquired Vaan Group, a Shopify Platinum design and technology agency, to establish a dedicated D2C commerce practice and deepen its Shopify design, build, and optimization capabilities. The deal expands Verndale's ability to deliver end-to-end Shopify storefronts, platform migrations, headless builds, and conversion optimization for DTC, luxury, and lifestyle brands.

Verndale Acquires Yaksa

March 19, 2024

Marketing & Advertising

Verndale, a Boston-based digital experience agency, acquired Montréal-based digital commerce agency Yaksa to strengthen its ecommerce capabilities and expand its market presence in the US and Canada. Yaksa will operate under its brand short-term while integrating into Verndale to deliver expanded end-to-end ecommerce, digital strategy, and implementation services to enterprise and mid-market clients.

Trinity Hunt Partners Makes Majority Investments in Craft and Verndale to Launch Digital CX Platform

February 4, 2025

Marketing & Advertising

Trinity Hunt Partners has made majority investments in digital product firm Craft and digital experience agency Verndale to form a full-service digital customer experience (CX) platform. The platform will combine capabilities across strategy, design, technology implementation, and managed services and will pursue growth via organic initiatives and strategic M&A; terms were not disclosed.

AMP Agency Acquires SmallTalk to Expand Digital Experience Services

August 2, 2021

Marketing & Advertising

AMP Agency, a full-service marketing firm and division of Advantage Solutions, has acquired San Francisco-based digital experience agency SmallTalk. The acquisition combines SmallTalk's expertise in UX, product design and development with AMP's digital experience team to form a new division called AMPXD, expanding AMP's customer experience and product design capabilities.

Ascent Acquires Ampersand to Expand Student Success and Professional Development Offerings

July 27, 2023

Education

Ascent, a San Diego-based student lending and student success provider, has acquired Ampersand, a web-based professional development platform for early-career professionals. The acquisition adds Ampersand’s library of asynchronous training content and its founder Allie Danziger to Ascent’s student success team to deepen career-readiness services and close the education-to-employment skills gap.