WPP Acquires Passport Brand Design

Passport Acquires Brand Access

January 15, 2025

E-Commerce

Passport, a Palo Alto-based international e-commerce solutions provider, has acquired Brand Access to integrate in-country fulfillment enablement and marketplace management into its Passport Global offering. The deal expands Passport's capabilities for helping DTC brands scale into markets such as Canada, the UK, the EU and Australia by combining cross-border logistics, localization, and managed local-market services.

WPP Acquires Sonic Branding Agency amp

April 20, 2023

Marketing & Advertising

WPP has acquired amp, a global sonic branding agency, and will integrate it into its Landor & Fitch brand and design consultancy to expand its audio, generative AI and experiential brand design capabilities. Amp, which has main hubs in Germany and the United States and a global team of more than 60 people, brings the Sonic DNA framework and Sonic Hub AI toolset to WPP's offering.

WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

February 22, 2022

Marketing & Advertising

WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.

WPP Acquires Influencer Marketing Agency Obviously

March 27, 2023

Marketing & Advertising

WPP has acquired Obviously, a technology-led social influencer marketing agency headquartered in New York. The roughly 100-person team and Obviously’s proprietary creator‑marketing platform will join WPP’s VMLY&R network to strengthen WPP’s data-driven influencer and social content capabilities globally.

WPP (Hill+Knowlton Strategies) Acquires JeffreyGroup

September 21, 2022

Marketing & Advertising

WPP, through its Hill+Knowlton Strategies network, has acquired JeffreyGroup, a leading independent corporate communications, public affairs and marketing consultancy focused on Latin America. The deal brings JeffreyGroup's ~330 employees and offices across Latin America into Hill+Knowlton, doubling H+K's footprint in the region and creating the largest global communications agency presence in Latin America.

WPP Acquires Majority Stake in Made Thought

December 6, 2021

Marketing & Advertising

WPP has acquired a majority stake in branding and design agency Made Thought and will integrate the studio into AKQA, joining Universal Design Studio and Map Project Office to form a collective called The New Standard. Made Thought, founded in 2000, operates from London and New York and employs roughly 55 people, serving clients including Pinterest, Unilever, LVMH and Sonos.