Bitly Acquires Majority Stake in Egoditor GmbH from FLEX Capital

December 1, 2021

Bitly Inc. has acquired a majority of the shares in Egoditor GmbH, the Bielefeld-based SaaS provider behind qr-code-generator.com, from private equity investor FLEX Capital. The deal brings Egoditor's QR-code capabilities and >€30M ARR into Bitly's global link and QR platform; FLEX and the founders will reinvest a meaningful portion of proceeds into Bitly.

Buyers
Bitly Inc.
Targets
Egoditor GmbH
Sellers
FLEX Capital
Industry
Software
Location
North Rhine-Westphalia, Germany
Transaction Type
Buyout

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