MNTN Acquires Maximum Effort Marketing
June 24, 2021
Adtech company MNTN, a portfolio company of Mercato Partners Traverse Fund, has acquired Ryan Reynolds' creative agency Maximum Effort Marketing. The deal integrates Maximum Effort's creative capabilities with MNTN's connected-TV advertising platform to expand creative and media offerings for advertisers; Maximum Effort Marketing will retain its identity and leadership roles within MNTN.
- Buyers
- MNTN, Mercato Partners Traverse Fund
- Targets
- Maximum Effort Marketing
- Platforms
- MNTN
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Addon
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