Demand Science Acquires TrustedOut

DemandScience Acquires Bound and DemandJump

April 9, 2025

Cloud & SaaS

DemandScience announced the acquisitions of Bound, an AI-driven website personalization platform, and DemandJump, a search behavior and marketing strategy platform, to accelerate its AI-powered B2B revenue marketing capabilities. The deals expand DemandScience’s product suite with real-time personalization and content intelligence and accompany an internal leadership promotion (Greg Jordan named Chief Product Officer).

Demand Science Acquires Tidings

February 2, 2021

Cloud & SaaS

Demand Science, a global buyer-intelligence and demand-generation platform, has acquired Tidings, an on-demand automated newsletter creation SaaS. The acquisition expands Demand Science’s sales enablement and content-driven customer engagement capabilities by integrating Tidings’ no-code newsletter tools and bringing founder David Mihm onto the team as VP, Head of Product.

DemandScience Acquires Switzerland-based Finity SA

February 8, 2022

Data & Analytics

DemandScience, a global B2B data and pipeline-generation company, has acquired Finity SA, a Lausanne-based AI-driven content creation and aggregation firm, and opened a new European headquarters in London. The acquisition adds Finity’s content- and intent-analysis capabilities to DemandScience’s first-party data and intent insights, supporting the company’s broader EMEA expansion and product capability growth.

2X Acquires Intelligent Demand

December 19, 2024

Marketing & Advertising

Malvern, PA-based marketing-as-a-service provider 2X has acquired Intelligent Demand, a Denver-based B2B growth strategy and execution firm. The transaction (a PE-backed platform add-on) expands 2X's MaaS capabilities—adding GTM strategy, demand generation, RevOps and onshore U.S. delivery to its subscription-based marketing services.

Demand Science Acquires Internal Results and Leadiro

April 19, 2021

Data & Analytics

Demand Science has acquired two B2B sales and marketing intelligence providers: Ireland-based Internal Results and UK-based Leadiro. The acquisitions expand Demand Science's Global Buyer Intelligence Platform by adding demand generation, sales enablement, and data enrichment capabilities while accelerating its international footprint.

DAT Freight & Analytics Acquires Outgo

May 15, 2025

Transportation

DAT Freight & Analytics, a business unit of Roper Technologies, has acquired Outgo Inc., a Seattle-based fintech that automates invoice payments and factoring for trucking carriers. The acquisition embeds Outgo's AI-powered payments and factoring capabilities into DAT One to speed and simplify carrier payments and expand DAT's financial services offering for carriers and brokers.