2X Acquires Intelligent Demand

2X Acquires Outbound Funnel

July 30, 2025

Consulting

2X, the subscription-based go-to-market services leader, has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platform implementations. The acquisition expands 2X's RevOps and GTM technology capabilities, adding deep platform implementation, migration, and managed services expertise to its subscription-managed services portfolio.

2X Acquires The Kiln

January 7, 2026

Marketing & Advertising

2X, a PE-backed Marketing-as-a-Service (MaaS) and go-to-market (GTM) orchestration provider, has acquired The Kiln, a Brooklyn-based Clay partner specializing in GTM engineering and RevOps. The acquisition expands 2X’s capabilities from marketing execution to full GTM orchestration and scales The Kiln’s Clay expertise to enterprise clients as an add-on to 2X’s PE-backed platform.

Demand Science Acquires TrustedOut

May 20, 2021

Data & Analytics

Demand Science has acquired TrustedOut SAS, a Paris-based AI-powered content and data intelligence platform, to augment its global Revenue Intelligence Platform. The acquisition adds TrustedOut's intent, content and market intelligence capabilities to Demand Science's data, analytics and predictive intent offerings to bolster AI-driven demand and firmographic intelligence.

DemandScience Acquires Bound and DemandJump

April 9, 2025

Cloud & SaaS

DemandScience announced the acquisitions of Bound, an AI-driven website personalization platform, and DemandJump, a search behavior and marketing strategy platform, to accelerate its AI-powered B2B revenue marketing capabilities. The deals expand DemandScience’s product suite with real-time personalization and content intelligence and accompany an internal leadership promotion (Greg Jordan named Chief Product Officer).

BDO Acquires DemandGen

March 3, 2021

Marketing & Advertising

BDO USA, LLP has acquired DemandGen International, Inc., a San Francisco-based digital marketing strategy and technology consultancy. The deal brings DemandGen's marketing technology, CRM and digital transformation capabilities into BDO Digital to bolster BDO's marketing technology and advisory services for middle-market and enterprise clients.

Demand Science Acquires Tidings

February 2, 2021

Cloud & SaaS

Demand Science, a global buyer-intelligence and demand-generation platform, has acquired Tidings, an on-demand automated newsletter creation SaaS. The acquisition expands Demand Science’s sales enablement and content-driven customer engagement capabilities by integrating Tidings’ no-code newsletter tools and bringing founder David Mihm onto the team as VP, Head of Product.