2X Acquires Outbound Funnel

2X Acquires The Kiln

January 7, 2026

Marketing & Advertising

2X, a PE-backed Marketing-as-a-Service (MaaS) and go-to-market (GTM) orchestration provider, has acquired The Kiln, a Brooklyn-based Clay partner specializing in GTM engineering and RevOps. The acquisition expands 2X’s capabilities from marketing execution to full GTM orchestration and scales The Kiln’s Clay expertise to enterprise clients as an add-on to 2X’s PE-backed platform.

2X Acquires Intelligent Demand

December 19, 2024

Marketing & Advertising

Malvern, PA-based marketing-as-a-service provider 2X has acquired Intelligent Demand, a Denver-based B2B growth strategy and execution firm. The transaction (a PE-backed platform add-on) expands 2X's MaaS capabilities—adding GTM strategy, demand generation, RevOps and onshore U.S. delivery to its subscription-based marketing services.

Xactly Acquires TopOPPS to Expand Revenue Intelligence

March 10, 2021

AI & Machine Learning

Xactly has acquired AI forecasting and sales pipeline management company TopOPPS to extend its revenue intelligence and RevOps capabilities. The deal integrates TopOPPS' AI-driven forecasting and pipeline tools into Xactly's cloud-based revenue performance platform to improve forecasting accuracy and end-to-end revenue operations.

Elm Street Technology Acquires OutboundEngine

September 27, 2021

Marketing & Advertising

Elm Street Technology, a provider of residential real estate technology and marketing solutions, acquired OutboundEngine, an Austin-based marketing automation SaaS company. The deal expands Elm Street's Elevate platform capabilities and strengthens its reach into real estate and mortgage/lending marketing.

Five9 Acquires Acqueon to Expand Omnichannel Outbound and Journey Orchestration

August 8, 2024

Cloud & SaaS

Five9 has acquired Acqueon, a provider of real-time revenue execution and outbound omnichannel engagement software, in a deal announced in August 2024 and completed in 2024. The acquisition integrates Acqueon's proactive, AI-powered outreach capabilities into Five9's Intelligent CX Platform to expand outbound solutions, enhance journey orchestration, and strengthen AI-driven customer engagement across financial services, healthcare, government and retail customers.

Demand Science Acquires TrustedOut

May 20, 2021

Data & Analytics

Demand Science has acquired TrustedOut SAS, a Paris-based AI-powered content and data intelligence platform, to augment its global Revenue Intelligence Platform. The acquisition adds TrustedOut's intent, content and market intelligence capabilities to Demand Science's data, analytics and predictive intent offerings to bolster AI-driven demand and firmographic intelligence.