2X Acquires The Kiln

January 7, 2026

2X, a PE-backed Marketing-as-a-Service (MaaS) and go-to-market (GTM) orchestration provider, has acquired The Kiln, a Brooklyn-based Clay partner specializing in GTM engineering and RevOps. The acquisition expands 2X’s capabilities from marketing execution to full GTM orchestration and scales The Kiln’s Clay expertise to enterprise clients as an add-on to 2X’s PE-backed platform.

Buyers
2X
Targets
The Kiln
Platforms
2X
Location
New York, United States
Transaction Type
Addon

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