MedTech Momentum Acquires Wax Marketing

Medius Acquires Wax Digital

November 19, 2019

Cloud & SaaS

Medius AB, a Marlin Equity Partners-backed accounts-payable automation provider, has acquired Wax Digital, a UK-based provider of cloud sourcing and procurement software. The deal merges Wax's source-to-pay capabilities into Medius' product suite to create an integrated source-to-pay offering and expand Medius' footprint in Europe.

PMG Acquires Momentum Commerce

June 11, 2025

Marketing & Advertising

PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.

Momentum3 Acquires CRC Marketing Solutions

November 16, 2020

Marketing & Advertising

Tulsa-based Momentum3 has acquired Minneapolis/Edina-based CRC Marketing Solutions. The deal combines CRC's strategic marketing, branding, UI/UX and web development capabilities with Momentum3's software and digital services, expanding Momentum3's service offerings and regional presence.

Civica Group Acquires Momentum Healthware

May 10, 2022

Software

UK-based Civica Group has acquired Canadian healthcare technology provider Momentum Healthware (which will operate as Civica Canada). The deal strengthens Civica's presence in North America and expands its health-and-care software capabilities—including EHR, assessment management and real-time location tracking—across senior care, long-term care and home care markets.

WebMD Health Corp Acquires Mercury Healthcare

June 29, 2022

Healthcare Services

WebMD Health Corp has acquired Mercury Healthcare, a Vestar Capital-backed healthcare marketing technology and analytics company. The deal brings Mercury's patient engagement, targeting and analytics capabilities into WebMD's content and audience platform to accelerate personalized patient engagement and marketing solutions for health systems and providers.

Gravity Global Acquires Marketing Doctor

September 12, 2025

Marketing & Advertising

Gravity Global, backed by Elysian Capital, has acquired performance media agency Marketing Doctor to strengthen its paid media capabilities and integrated marketing services. The add-on expands Gravity Global's expertise in regulated and mid-market sectors, bringing Marketing Doctor's data-driven media planning, buying, and public-sector experience into the Gravity network.