ieDigital (Parabellum-backed) Acquires AI fintech provider ABAKA

January 30, 2024

Parabellum Investments-backed ieDigital has acquired ABAKA, an AI-driven recommendation engine for financial services that personalizes product offers for banking customers. The add-on strengthens ieDigital’s AI and personalization capabilities and will be integrated alongside earlier acquisition Connect FSS to form a combined group while retaining separate brand identities.

Buyers
ieDigital, Parabellum Investments
Targets
ABAKA
Platforms
ieDigital
Location
England, United Kingdom
Transaction Type
Addon

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