L2 Capital Invests in The iFranchise Group and TopFire Media

January 15, 2024

L2 Capital has made a strategic investment in The iFranchise Group and TopFire Media, a combined franchise consulting and digital marketing platform that serves franchisors. Merion Investment Partners and Salem Investment Partners co-invested alongside L2, with debt financing provided by First Bank of New Jersey; terms were not disclosed.

Buyers
L2 Capital, Merion Investment Partners, Salem Investment Partners
Targets
The iFranchise Group, TopFire Media
Location
Indiana, United States
Transaction Type
Buyout

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