Japonesque (Topspin Portfolio) Invests in MakeUp Eraser

Topspin Partners Acquires Japonesque

September 23, 2019

Consumer Products

Topspin Partners has acquired Japonesque, a developer and marketer of beauty implements and makeup brushes, from San Francisco Equity Partners. Graycliff Partners provided a unitranche loan and equity co-investment to support the transaction and PNC Bank provided a revolving credit facility; Japonesque's existing management will remain in place.

Japonesque and Topspin Consumer Partners Acquire Barefoot Scientist

August 16, 2022

Consumer Products

Japonesque, in partnership with Topspin Consumer Partners, has acquired the Barefoot Scientist brand from founder Dana Ward. The acquisition adds a female-founded premium foot care brand to Japonesque's beauty portfolio and aims to accelerate retail and online distribution using Japonesque's channel expertise and Topspin's support.

Marubeni Acquires Japanese Skincare Brand ETVOS

January 28, 2026

Consumer Products

Marubeni Corporation (via its Marubeni Consumer Platform Japan subsidiary) has acquired a 100% stake in ETVOS Co., Ltd., a Japanese skincare and cosmetics brand known for products for sensitive skin. Marubeni says the acquisition will serve as a cornerstone for building a Beauty & Health business platform in Japan and is the first investment by Marubeni Consumer Platform Japan.

Topspin Consumer Partners Invests in Carpe

August 20, 2024

Consumer Products

Topspin Consumer Partners has made a minority growth investment in Carpe, a Durham, North Carolina–based digitally-native sweat control and personal care brand; financial terms were not disclosed. Carpe founders David Spratte and Kasper Kubica will remain in leadership as Topspin provides strategic support to scale the business and expand into retail channels.

San Francisco Equity Partners Acquires Majority Stake in jane iredale

January 22, 2019

Consumer Products

San Francisco Equity Partners (SFEP) has acquired a majority stake in jane iredale, the clean-beauty makeup and skincare brand headquartered in Great Barrington, Massachusetts. SFEP will partner with founder Jane Iredale and the company's management team to support the brand’s next phase of growth; terms were not disclosed.

AI Capital Funds Acquires TweetEraser

April 9, 2025

Cloud & SaaS

AI Capital Funds, a San Francisco-based technology-focused private equity firm, acquired TweetEraser, a web-based service for deleting posts from X (formerly Twitter), in April 2025. The firm plans to invest in AI-driven features (including automated sentiment analysis), deepen platform integrations, and expand TweetEraser into enterprise/privacy-focused services.