Sonobi Acquires Amply to Strengthen First‑Party Data and Programmatic Capabilities

Cohere Capital Makes Growth Investment in Sonobi

October 27, 2020

Marketing & Advertising

Boston-based private equity firm Cohere Capital completed a strategic growth investment in Sonobi, a Winter Park, Florida-based digital media technology platform. The capital will fund product and engineering growth, support Sonobi's JetStream platform development for a cookie-less future, and enable add-on acquisitions across data, martech, and ad tech; prior securityholder Safeguard Scientifics exited in the transaction.

InMobi Acquires Appsumer Analytics Platform

October 13, 2021

Data & Analytics

InMobi has signed a definitive agreement to acquire Appsumer, a London-based performance insights and marketing analytics platform for mobile app advertisers. The deal brings Appsumer's technology, IP and team into InMobi to strengthen its end-to-end content, monetization and marketing stack and to build predictive capabilities using AI for performance marketers.

Atombit Acquires Amplify Analytix

February 6, 2025

Data & Analytics

Atombit, an Experience Intelligence innovator based in London, has acquired Amplify Analytix, a data analytics and generative-AI specialist with operations in the EU and India. Amplify will operate as a wholly owned subsidiary, retaining its brand and leadership while combining capabilities to expand Atombit's CX and EX solutions.

Smartly.io Acquires Ad-Lib.io to Expand into Google Ecosystem

January 5, 2022

Marketing & Advertising

Helsinki-based ad-tech SaaS company Smartly.io has acquired London-based creative optimization platform Ad-Lib.io for more than $100 million. The deal expands Smartly.io’s capabilities from paid social into Google’s advertising ecosystem (YouTube, DV360, Google Ads), strengthening its cross-channel creative and programmatic offering while leveraging Ad-Lib.io’s enterprise creative tools.

Monda Acquires Amplify Data

May 13, 2025

Data & Analytics

Monda, a data monetization SaaS platform, has acquired Amplify Data, a no-code data delivery platform that automates customizable data product delivery across clouds and marketplaces. The acquisition integrates Amplify’s delivery and provisioning technology into Monda’s data commerce platform to expand its capabilities for secure, scalable, cloud-agnostic data sharing for AI.

Tinuiti Acquires Ampush

January 24, 2023

Marketing & Advertising

Tinuiti, a New Mountain Capital‑backed performance marketing agency, has acquired Ampush, a New York–based growth marketing agency focused on paid social and performance creative. The acquisition expands Tinuiti’s end‑to‑end social, creative and measurement capabilities and brings Ampush’s ~90 employees and technology into Tinuiti’s Social Division.