Smartly.io Acquires Ad-Lib.io to Expand into Google Ecosystem

Smartly.io Acquires Viralspace.ai

May 13, 2021

Cloud & SaaS

Adtech firm Smartly.io acquired AI-driven creative optimization startup Viralspace.ai, with the deal closing on May 13, 2021. Viralspace.ai — a small, Stanford-founded team with a data-driven creative optimization SaaS and early traction — will operate as an independent business line and be integrated with Smartly.io’s advertising automation platform to enhance creative intelligence and media optimization capabilities.

Diversis Capital Partners Makes Growth Investment in Adlib

July 8, 2021

Cloud & SaaS

Adlib, a provider of content intelligence and document automation solutions, received a significant growth investment from Diversis Capital Partners. The capital will be used to accelerate Adlib's product roadmap, expand its geographic footprint, and support organic growth as well as potential M&A and partnership activity.

Smart Adserver Acquires LiquidM

December 18, 2019

Marketing & Advertising

France-based ad server and supply-side platform Smart Adserver has acquired demand-side platform LiquidM in an all-cash deal; financial terms were not disclosed. LiquidM, a Berlin-founded DSP with about 23 employees and on track for roughly €10 million in gross revenue this year, will give Smart Adserver buy-side visibility and enable full log-level detail across the ad stack. The acquisition is intended to bring buy- and sell-side capabilities closer together and strengthen Smart Adserver's product offering in programmatic advertising.

Liqvd Asia Acquires AdLift

March 20, 2025

Marketing & Advertising

Liqvd Asia has acquired AdLift, combining Liqvd Asia's creative and omnichannel capabilities with AdLift's SEO and performance-marketing expertise to create an integrated digital marketing agency. AdLift will continue to operate under its brand while the combined entity invests in AI-driven marketing platforms, automation and global expansion to offer end-to-end marketing solutions.

Smart AdServer Acquires DynAdmic

July 5, 2021

Marketing & Advertising

Smart AdServer has acquired DynAdmic, integrating DynAdmic’s cookie-free audio and video content-recognition technology and operations into Smart’s ad monetization platform to bolster its CTV/OTT and contextual targeting capabilities. The deal enhances Smart’s media services offering, opens a new monetization channel for publishers, and accelerates Smart’s growth—particularly in the United States.

Providence Equity Partners Majority Investment in Smartly.io

December 18, 2019

Marketing & Advertising

Providence Equity Partners agreed to make a €200 million majority investment in Smartly.io, a Helsinki-based digital advertising and creative automation platform. The Smartly.io founders will continue to lead the company and retain significant ownership while Providence partners with management to accelerate growth through organic investment and acquisitions and to expand the company's global and U.S. presence.