Smart AdServer Acquires DynAdmic

Smart Adserver Acquires LiquidM

December 18, 2019

Marketing & Advertising

France-based ad server and supply-side platform Smart Adserver has acquired demand-side platform LiquidM in an all-cash deal; financial terms were not disclosed. LiquidM, a Berlin-founded DSP with about 23 employees and on track for roughly €10 million in gross revenue this year, will give Smart Adserver buy-side visibility and enable full log-level detail across the ad stack. The acquisition is intended to bring buy- and sell-side capabilities closer together and strengthen Smart Adserver's product offering in programmatic advertising.

Smartly.io Acquires Ad-Lib.io to Expand into Google Ecosystem

January 5, 2022

Marketing & Advertising

Helsinki-based ad-tech SaaS company Smartly.io has acquired London-based creative optimization platform Ad-Lib.io for more than $100 million. The deal expands Smartly.io’s capabilities from paid social into Google’s advertising ecosystem (YouTube, DV360, Google Ads), strengthening its cross-channel creative and programmatic offering while leveraging Ad-Lib.io’s enterprise creative tools.

Dynata Acquires 0ptimus Analytics

December 13, 2021

Data & Analytics

Dynata has acquired 0ptimus Analytics, an AI/ML data science and technology company, to strengthen its advertising solutions by making first‑party data more actionable for audience discovery, activation and measurement. The deal adds 0ptimus’ predictive modeling and people‑based audience capabilities to Dynata’s connected data platform, expanding Dynata’s end‑to‑end advertising offering.

DoorDash Acquires Ad Tech Platform Symbiosys

June 11, 2025

Marketing & Advertising

DoorDash has acquired ad tech company Symbiosys for $175 million to expand offsite advertising capabilities and integrate Symbiosys’ retail-media technology into DoorDash Ads. The move adds AI-powered, closed-loop measurement and expanded reach across search, social and display to DoorDash’s advertising products as it scales its global ads business.

Podimo Acquires Podads

October 3, 2024

Media & Entertainment

Podimo has acquired Podads, one of Denmark's leading podcast agencies and advertising platforms. Podads will continue to operate independently under CEO and co-founder Anne-Kathrine Pommergaard as Podimo strengthens its hybrid subscription-and-advertising model to expand creator revenue opportunities and boost podcast advertising in Denmark.

smartclip Acquires Paris-based Realytics

May 12, 2022

Marketing & Advertising

smartclip, the AdTech unit of RTL Deutschland, has acquired Paris-based Realytics, an AdTech TV analytics and attribution platform. Digital Capital Advisors served as exclusive financial advisor to Realytics and its shareholders; the deal gives smartclip a French presence (adding a local team of 25) and expands its programmatic TV and attribution capabilities across Europe.