smartclip Acquires Paris-based Realytics

May 12, 2022

smartclip, the AdTech unit of RTL Deutschland, has acquired Paris-based Realytics, an AdTech TV analytics and attribution platform. Digital Capital Advisors served as exclusive financial advisor to Realytics and its shareholders; the deal gives smartclip a French presence (adding a local team of 25) and expands its programmatic TV and attribution capabilities across Europe.

Buyers
smartclip
Targets
Realytics
Sellers
Shareholders of Realytics
Location
Île-de-France, France
Transaction Type
Buyout

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