smartclip Acquires Paris-based Realytics
May 12, 2022
smartclip, the AdTech unit of RTL Deutschland, has acquired Paris-based Realytics, an AdTech TV analytics and attribution platform. Digital Capital Advisors served as exclusive financial advisor to Realytics and its shareholders; the deal gives smartclip a French presence (adding a local team of 25) and expands its programmatic TV and attribution capabilities across Europe.
- Buyers
- smartclip
- Targets
- Realytics
- Sellers
- Shareholders of Realytics
- Industry
- Marketing & Advertising
- Location
- Île-de-France, France
- Transaction Type
- Buyout
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