Liqvd Asia Acquires AdLift

Vungle Acquires AlgoLift

October 13, 2020

Marketing & Advertising

Vungle, a San Francisco–based mobile ad network and in-app monetization platform, acquired AlgoLift, a Los Angeles–based LTV-powered marketing intelligence and ROAS optimization platform. The deal brings AlgoLift’s predictive LTV models, probabilistic attribution and automation technology into Vungle’s ad network to improve campaign optimization and provide a privacy-friendly approach to targeting and measurement.

Vista Equity Partners Acquires Majority Stake in TripleLift

March 29, 2021

Marketing & Advertising

Vista Equity Partners has acquired a majority stake in TripleLift, the programmatic advertising and native ad technology platform. The investment — expected to close in Q2 2021 pending regulatory review — will provide TripleLift capital and operational resources to accelerate global expansion, expand programmatic video and CTV offerings, and drive product innovation.

Smartly.io Acquires Ad-Lib.io to Expand into Google Ecosystem

January 5, 2022

Marketing & Advertising

Helsinki-based ad-tech SaaS company Smartly.io has acquired London-based creative optimization platform Ad-Lib.io for more than $100 million. The deal expands Smartly.io’s capabilities from paid social into Google’s advertising ecosystem (YouTube, DV360, Google Ads), strengthening its cross-channel creative and programmatic offering while leveraging Ad-Lib.io’s enterprise creative tools.

Adelis Equity Partners Acquires Majority Stake in Avidly

September 30, 2022

Marketing & Advertising

Adelis Equity Partners has become the majority shareholder in Avidly following a successful recommended public cash tender offer that closed in September 2022 (98% acceptance after a subsequent offer period). Avidly, a Helsinki-headquartered marketing-technology (MarTech) service provider and leading HubSpot partner with ~280 employees across 18 locations, will be supported by Adelis to accelerate organic growth and pursue strategic acquisitions across regions.

IDG Communications Acquires LeadSift

December 14, 2021

Data & Analytics

IDG Communications, Inc. has acquired LeadSift, a Canadian B2B sales and marketing intelligence platform that uses AI-driven intent data to identify in-market accounts and contacts. The acquisition will integrate LeadSift's intent intelligence into IDG's martech and data stack to enhance targeted lead generation and intent-based marketing for technology customers.

Eyelit Technologies Acquires Adexa

January 14, 2025

Software

Eyelit Technologies, backed by private equity partner Banneker Partners, has acquired Adexa, a global provider of AI-driven supply chain and enterprise business planning solutions. The acquisition expands Eyelit's smart factory offering by integrating Adexa's planning, scheduling and real-time supply chain capabilities into Eyelit's MES and APS solutions; Adexa was advised by Marks Baughan on the transaction.