Vungle Acquires AlgoLift

Liqvd Asia Acquires AdLift

March 20, 2025

Marketing & Advertising

Liqvd Asia has acquired AdLift, combining Liqvd Asia's creative and omnichannel capabilities with AdLift's SEO and performance-marketing expertise to create an integrated digital marketing agency. AdLift will continue to operate under its brand while the combined entity invests in AI-driven marketing platforms, automation and global expansion to offer end-to-end marketing solutions.

Blackstone Acquires Vungle, Mobile Performance Marketing Platform

September 30, 2019

Marketing & Advertising

Private equity funds managed by Blackstone completed the acquisition of Vungle, a San Francisco–based performance marketing platform for in-app video advertisements. Blackstone said the buy will support Vungle's growth and help expand its platform capabilities and market reach to better serve advertisers and app publishers.

Vista Equity Partners Acquires Majority Stake in TripleLift

March 29, 2021

Marketing & Advertising

Vista Equity Partners has acquired a majority stake in TripleLift, the programmatic advertising and native ad technology platform. The investment — expected to close in Q2 2021 pending regulatory review — will provide TripleLift capital and operational resources to accelerate global expansion, expand programmatic video and CTV offerings, and drive product innovation.

Vungle Acquires TreSensa Technologies

May 19, 2021

Marketing & Advertising

Vungle, the San Francisco–based mobile performance marketing platform, has acquired TreSensa Technologies, a New York–headquartered mobile ad creative technology company. The acquisition expands Vungle's creative capabilities by adding TreSensa's cloud-based playable ad builders and interactive ad tools to Vungle Creative Labs, enabling broader creative performance insights and cross-platform distribution.

Alation Acquires Lyngo Analytics

October 14, 2021

Data & Analytics

Alation Inc., the Redwood City–based data intelligence company, has acquired Los Altos–based Lyngo Analytics to integrate Lyngo’s natural-language AI capabilities into Alation’s data catalog. Lyngo’s co-founders Jennifer Wu and Joachim Rahmfeld will join Alation in senior product and AI/ML roles to help broaden the platform’s support for non-technical business users and convert natural-language questions into SQL.

General Atlantic Makes Minority Investment in Liftoff

July 1, 2025

Marketing & Advertising

Liftoff, an AI-powered performance marketing platform for the mobile app ecosystem headquartered in Redwood City, California, closed a minority investment from growth investor General Atlantic. The investment, announced May 5, 2025 and closed July 1, 2025, adds General Atlantic alongside existing majority investor Blackstone to support Liftoff’s continued product expansion and long-term growth.