Blackstone Acquires Vungle, Mobile Performance Marketing Platform

Vungle Acquires TreSensa Technologies

May 19, 2021

Marketing & Advertising

Vungle, the San Francisco–based mobile performance marketing platform, has acquired TreSensa Technologies, a New York–headquartered mobile ad creative technology company. The acquisition expands Vungle's creative capabilities by adding TreSensa's cloud-based playable ad builders and interactive ad tools to Vungle Creative Labs, enabling broader creative performance insights and cross-platform distribution.

Vungle Acquires AlgoLift

October 13, 2020

Marketing & Advertising

Vungle, a San Francisco–based mobile ad network and in-app monetization platform, acquired AlgoLift, a Los Angeles–based LTV-powered marketing intelligence and ROAS optimization platform. The deal brings AlgoLift’s predictive LTV models, probabilistic attribution and automation technology into Vungle’s ad network to improve campaign optimization and provide a privacy-friendly approach to targeting and measurement.

Blackstone Majority Investment in Liftoff

December 22, 2020

Marketing & Advertising

Private equity funds managed by Blackstone have reached a definitive agreement to make a majority investment in Liftoff, a Redwood City-based performance-based mobile app marketing optimization platform. The partnership will provide capital and resources to accelerate product development, expand Liftoff's global footprint, and support future growth initiatives.

CM Group Acquires Vuture

May 14, 2019

Marketing & Advertising

CM Group completed a $410 million financing and acquired Vuture, a cross-channel marketing platform focused on legal and professional service providers. The acquisition adds nearly 400 customers (including about 200 in the U.S.), expands CM Group's presence in London, New York and Sydney, and brings Vuture's employees into the CM Group family to broaden its multichannel marketing capabilities.

The Jordan Company Acquires Vyne from Accel-KKR

January 25, 2019

Healthcare Services

The Jordan Company, a middle-market private equity firm, has acquired Vyne, a provider of secure health information exchange and electronic healthcare communication management, from Accel-KKR. The investment will support Vyne's expansion of its technology platforms and services for dental practices, hospitals, health systems and payers across the United States; financial terms were not disclosed.

Blackstone and Vista Equity Partners Acquire Ellucian

September 15, 2021

Software

Private equity funds managed by Blackstone and Vista Equity Partners have completed the acquisition of Ellucian from TPG Capital and Leonard Green & Partners. The long-term investment will support Ellucian's cloud and SaaS expansion, accelerate digital transformation capabilities for higher education customers, and fund international growth.