Blackstone Majority Investment in Liftoff

General Atlantic Makes Minority Investment in Liftoff

July 1, 2025

Marketing & Advertising

Liftoff, an AI-powered performance marketing platform for the mobile app ecosystem headquartered in Redwood City, California, closed a minority investment from growth investor General Atlantic. The investment, announced May 5, 2025 and closed July 1, 2025, adds General Atlantic alongside existing majority investor Blackstone to support Liftoff’s continued product expansion and long-term growth.

Vista Equity Partners Acquires Majority Stake in TripleLift

March 29, 2021

Marketing & Advertising

Vista Equity Partners has acquired a majority stake in TripleLift, the programmatic advertising and native ad technology platform. The investment — expected to close in Q2 2021 pending regulatory review — will provide TripleLift capital and operational resources to accelerate global expansion, expand programmatic video and CTV offerings, and drive product innovation.

Blackstone Acquires Vungle, Mobile Performance Marketing Platform

September 30, 2019

Marketing & Advertising

Private equity funds managed by Blackstone completed the acquisition of Vungle, a San Francisco–based performance marketing platform for in-app video advertisements. Blackstone said the buy will support Vungle's growth and help expand its platform capabilities and market reach to better serve advertisers and app publishers.

Blackstone to Acquire Majority Stake in Priority Software

May 16, 2024

Software

Blackstone Growth has entered into a definitive agreement to acquire a majority stake in Priority Software, a Tel Aviv–based provider of cloud ERP and vertical business applications. Existing investors TA Associates and Fortissimo Capital will roll part of their stakes as Blackstone supports Priority's continued expansion across industries, markets and geographies.

Capitol Meridian Partners Completes Majority Investment in LAUNCH Technical Workforce Solutions

February 4, 2025

Aerospace & Defense

Capitol Meridian Partners (CMP) completed a majority investment in LAUNCH, a provider of technical workforce solutions and aviation services. The deal will keep LAUNCH management in place with a significant ownership stake while CMP supports accelerated growth through geographic expansion, technology investment, and enhanced service offerings; terms were not disclosed.

Lightyear Capital and Ontario Teachers' Acquire Lendmark Financial Services from Blackstone

June 27, 2019

Financial Services

Investment funds affiliated with Lightyear Capital and the Ontario Teachers' Pension Plan agreed to acquire Lendmark Financial Services from private equity funds managed by The Blackstone Group. The senior management team will remain in leadership and as shareholders; the transaction was expected to close in H2 2019 subject to regulatory approvals.