General Atlantic Makes Minority Investment in Liftoff

Blackstone Majority Investment in Liftoff

December 22, 2020

Marketing & Advertising

Private equity funds managed by Blackstone have reached a definitive agreement to make a majority investment in Liftoff, a Redwood City-based performance-based mobile app marketing optimization platform. The partnership will provide capital and resources to accelerate product development, expand Liftoff's global footprint, and support future growth initiatives.

General Atlantic Makes Minority Growth Investment in HighLevel

April 11, 2024

Cloud & SaaS

General Atlantic has made a minority growth investment in HighLevel Inc., a Dallas-based provider of sales and marketing automation software for marketing agencies and SMBs. The capital will support product and AI investments and accelerate HighLevel's growth while PeakEquity Partners remains an active shareholder.

General Atlantic Makes Minority Investment in Partners Capital Investment Group

February 8, 2024

Financial Services

General Atlantic has acquired a minority stake in Partners Capital Investment Group by purchasing equity from longstanding external shareholders and some founding-generation partners. The transaction will increase ownership by the current leadership to retain senior talent while enabling Partners Capital to leverage General Atlantic's global network and capabilities to deepen investment and technology capabilities.

General Atlantic and XP Private Equity Lead Strategic Minority Investment in LiveMode

April 26, 2024

Media & Entertainment

Global growth investor General Atlantic led a strategic minority investment in Brazilian sports media company LiveMode, with participation from XP Private Equity. The funding will support LiveMode's growth, long-term sports rights partnerships and international expansion while enhancing its streaming, content production and rights-management capabilities.

General Atlantic Credit, Blackstone and Morgan Stanley Invest $425M in Buyers Edge Platform

April 8, 2024

Food & Beverage

Buyers Edge Platform secured a $425 million preferred equity investment led by General Atlantic Credit’s Atlantic Park fund, alongside Blackstone Tactical Opportunities and Morgan Stanley Tactical Value. The financing will fund platform innovation, strategic M&A and European expansion; institutional investor Bregal Sagemount will exit its minority stake while founder John Davie increases his majority ownership.

Vungle Acquires AlgoLift

October 13, 2020

Marketing & Advertising

Vungle, a San Francisco–based mobile ad network and in-app monetization platform, acquired AlgoLift, a Los Angeles–based LTV-powered marketing intelligence and ROAS optimization platform. The deal brings AlgoLift’s predictive LTV models, probabilistic attribution and automation technology into Vungle’s ad network to improve campaign optimization and provide a privacy-friendly approach to targeting and measurement.