Principle (Japan) / Principle America Acquires Eboost Consulting
August 3, 2021
Tokyo-based Principle (through its U.S. arm Principle America Co., Ltd.) has acquired San Diego-area performance marketing agency Eboost Consulting. The deal expands Principle's U.S. presence and combines Principle's data-centric DX and analytics capabilities with Eboost's paid social, paid search and Amazon advertising expertise to better support U.S. and Japanese clients’ cross-border growth.
- Buyers
- Principle America Co., Ltd., Principle Co., Ltd.
- Targets
- Eboost Consulting
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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