Factor Acquires Theory and Principle

Virtusa Corporation Acquires Factor Creative LLC

September 11, 2023

Marketing & Advertising

Virtusa Corporation has acquired Factor Creative LLC, a full-service creative agency based in Walnut Creek, California, to broaden its martech, brand and creative capabilities. The acquisition adds creative, brand identity, website design, CRM/email and marketing analytics services to Virtusa's digital engineering and IT services portfolio; financial terms were not disclosed.

Total Synergy Acquires Factor AE; PSG and M33 Growth Provide Strategic Investment

July 24, 2025

Cloud & SaaS

Total Synergy has acquired Factor AE, a practice-management SaaS for architecture and engineering firms, and secured a strategic growth investment from PSG and M33 Growth. The deal will accelerate Total Synergy’s expansion into North America and fund AI-focused product development, improved customer support, and go-to-market efforts.

Shift Paradigm Acquires Principle Studios

March 14, 2024

IT Services

Austin-based Shift Paradigm, backed by Growth Catalyst Partners, has acquired design and technology consultancy Principle Studios to deepen its UX/UI, engineering and digital transformation capabilities. Bow River Capital provided second‑lien acquisition financing to support the transaction; Principle Studios’ managing directors Ryan and Adam Brill will remain in leadership roles at Shift.

Lendscape Acquires WinFactor

October 14, 2025

Cloud & SaaS

Lendscape has acquired WinFactor, a US-based cloud factoring software provider, to strengthen its presence in the United States and expand its receivables finance capabilities. The deal integrates WinFactor's client relationships and technology into Lendscape's platform to accelerate product innovation and support finance providers globally.

Torch Acquires Praxis Labs

July 15, 2025

AI & Machine Learning

Torch, a contextual coaching platform, has acquired Praxis Labs, an AI learning platform that provides practice simulations, AI coaching, and skills assessments. The acquisition integrates Praxis Labs' AI-driven practice and measurement capabilities into Torch's coaching and organizational insights to better link leadership development to business outcomes.

Pagaya Acquires Theorem Technology, Inc.

July 30, 2024

Financial Services

Pagaya Technologies Ltd. has agreed to and completed the acquisition of Theorem Technology, Inc., a Silicon Valley-based institutional asset manager focused on consumer credit funds and machine-learning underwriting. The deal brings Theorem’s consumer credit funds and engineering/data-science expertise into Pagaya’s platform, expanding Pagaya’s fund management business to over $3 billion of capital and diversifying its funding sources.