Traub Capital Acquires Signature Brands Unit from The Hero Group

Signature Brands (Traub Capital Partners) Acquires Brand Castle

January 5, 2022

Consumer Products

Signature Brands, a Traub Capital Partners-backed consumer products platform, has acquired Brand Castle, a Bedford Heights, Ohio maker of baking and decorating kits, gingerbread houses and licensed baking mixes. The acquisition is an add-on to Signature Brands' portfolio intended to expand its product assortment, seasonal capabilities and retail presence across mass merchants.

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

April 2, 2024

Consumer Products

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.

Traub Capital Partners and Three Hills Capital Partners Invest in Sabatino Tartufi

April 13, 2023

Food & Beverage

Sabatino Tartufi, the 113-year-old truffle specialist headquartered in West Haven, Connecticut, received a strategic investment from Traub Capital Partners, with Three Hills Capital Partners also participating. The Balestra family will remain in leadership while the new capital is intended to fund facility and infrastructure improvements and to expand brand awareness, distribution and growth across Sabatino's foodservice, commercial and CPG divisions.

Simply Better Brands Acquires TRU Brands (TRUBAR)

August 19, 2021

Food & Beverage

Simply Better Brands Corp. (TSXV: SBBC) completed the acquisition of TRU Brands Inc., the female-founded maker of plant-based TRUBAR protein snack bars, expanding Simply Better’s portfolio into the plant-based food category. The deal was paid via issuance of Simply Better shares (aggregate consideration $7.5M) and included satisfaction of Tru Brands’ outstanding indebtedness.

L Catterton-led Consortium Acquires Controlling Interest in Truck Hero

December 8, 2020

Consumer Products

A consortium led by consumer-focused private equity firm L Catterton — including a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA), Mubadala Investment Company and StepStone Group — has agreed to acquire a controlling interest in Truck Hero, Inc. CCMP Capital and Truck Hero founder/CEO Bill Reminder will remain meaningful investors. Truck Hero, headquartered in Ann Arbor, Michigan, is a leading manufacturer and marketer of branded aftermarket truck and Jeep accessories and operates the direct-to-consumer site RealTruck.com; the deal was expected to close in Q1 2021.

CCMP Capital Acquires Controlling Interest in Truck Hero

April 3, 2017

Automotive

Affiliates of CCMP Capital have entered into a definitive agreement to acquire a controlling interest in Truck Hero, a leading supplier of aftermarket accessories for pickup trucks and Jeeps. TA Associates (the incumbent majority investor) and Truck Hero's founders will remain significant investors and management will continue to lead the company; the transaction is expected to close in Q2 2017 with terms not disclosed.