Web Deals Direct Acquires SCHÖN and ABFLEX Business Lines from EZ Innovations

December 23, 2019

Web Deals Direct completed a financing with East West Bank and acquired the SCHÖN and ABFLEX business lines from EZ Innovations Ltd, closing on December 23, 2019. GulfStar acted as financial advisor to Web Deals Direct; East West Bank provided the financing to support the acquisition of the U.K.-based brands.

Buyers
Web Deals Direct LLC, East West Bank (East West Bancorp, Inc.)
Targets
SCHÖN (business line / brand), ABFLEX (business line / brand)
Sellers
EZ Innovations Ltd
Industry
E-Commerce
Location
United Kingdom
Transaction Type
Divestiture

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