Sprout Social Acquires Simply Measured

Sprout Social Acquires Tagger Media

August 3, 2023

Cloud & SaaS

Sprout Social acquired Tagger Media, a leading influencer marketing and social intelligence SaaS platform, for $140 million in cash in a transaction that closed August 2, 2023. The acquisition expands Sprout’s social media management suite into influencer marketing, enabling unified workflows, reporting and social intelligence for brands and agencies.

Bloomberg L.P. Acquires Second Measure

December 24, 2020

Data & Analytics

Bloomberg L.P. has completed its acquisition of Second Measure, a Bay Area–based consumer transaction data analytics company. The deal brings Second Measure’s proprietary transaction dataset and analytics into Bloomberg’s product suite to expand alternative data and real‑time consumer insights for investors and corporate clients.

LocalVox Acquires MarketMeSuite

March 18, 2015

Marketing & Advertising

LocalVox has acquired MarketMeSuite and integrated its social monitoring, posting, and analytics technology into a new Social Inbox embedded within LocalVox’s local marketing platform. The acquisition expands LocalVox’s social CRM and monitoring capabilities for small businesses, franchises and partner agencies, and follows LocalVox’s earlier acquisition by TBC Holdings.

Comscore Acquires Shareablee

December 16, 2021

Media & Entertainment

Comscore has acquired Shareablee, a social media analytics and measurement platform, to integrate Shareablee's social engagement and video insights into Comscore's cross-platform measurement products. The acquisition will expand Comscore's audience measurement capabilities and allow Shareablee's clients access to Comscore's digital data and products; key Shareablee management will remain in leadership roles.

Investis Digital Acquires Vertical Measures

March 29, 2019

Marketing & Advertising

Investis Digital has acquired Vertical Measures, a Phoenix-based digital marketing agency, as a bolt-on to expand its content, SEO, paid-search and conversion optimisation capabilities. Vertical Measures, founded in 2005 and employing more than 60 staff, will strengthen Investis Digital's Connected Content™ offering and broadens resources available to clients following Investis Digital's partnership with ECI in 2014.

AgEagle Acquires Measure to Expand Drone Software and Autonomous Control Capabilities

April 19, 2021

Aerospace & Defense

AgEagle Aerial Systems Inc. acquired Measure Global Inc. (Measure), a provider of the Ground Control cloud-based drone operating system, in a cash-and-stock transaction valued at approximately $45 million. The acquisition adds Measure's autonomous flight, fleet-management and analytics software to AgEagle's sensor and drone platform to accelerate the company's push toward end-to-end drone solutions for agriculture, commercial and industrial customers.