Nativo Acquires SimpleReach

Premise Acquires Native

November 12, 2021

Data & Analytics

Premise acquired Native on November 12, 2021 to strengthen its crowdsourced market-insights platform by bringing in Native’s team, marketplace and customer relationships with brands such as The Coca-Cola Company and Mars Inc. The deal is intended to expand Premise’s in-store, ground-truth data capabilities and scale its contributor tasking across Premise’s global network.

Built Technologies Acquires Nativ

July 29, 2022

Software

Built Technologies acquired Nativ, a deal-management platform for commercial real estate lenders, to expand its commercial real estate product suite and add underwriting and asset-management capabilities across construction, transitional and stabilized assets. Nativ co-founders Jeff Saul and Adam Kerr join Built's leadership team; the deal increases Built's headcount to over 430 and expands its presence in New York City.

Granicus Acquires Simpleview

September 5, 2024

Software

Granicus has acquired Simpleview, a global provider of CRM, CMS and digital marketing solutions for destination marketing organizations, convention bureaus and venues. The deal expands Granicus's public-sector product capabilities and customer reach — combining Simpleview's destination-marketing platform and client base (1,000+ destinations) with Granicus's government engagement portfolio to serve more than 7,000 organizations worldwide.

Searchspring Acquires Intelligent Reach

April 2, 2024

Cloud & SaaS

Searchspring, a global ecommerce search and personalization platform, has acquired Intelligent Reach, a UK-headquartered product data feed management software provider. The acquisition adds Intelligent Reach's data syndication, product data optimization, and PIM-like capabilities to Searchspring's on-site search, merchandising, and personalization suite, enhancing merchants' on- and off-site product discovery and conversion optimization.

Simpli.fi Acquires Bidtellect

March 13, 2023

Marketing & Advertising

Simpli.fi has completed its acquisition of Bidtellect, a contextual and native demand-side platform, combining Bidtellect’s contextual/native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions to create a unified omnichannel advertising platform. The deal strengthens Simpli.fi’s product capabilities for agencies, brands, and media companies; Simpli.fi is backed by private equity firms Blackstone and GTCR.

Cloudflare Acquires Human Native

January 16, 2026

AI & Machine Learning

Cloudflare has acquired Human Native, a London-based AI data marketplace founded in 2024 that connects content creators and publishers with AI developers for dataset discovery, licensing and monetization. The acquisition (financial terms not disclosed) brings Human Native’s team and technology into Cloudflare’s product roadmap to help publishers monetize content and enable AI developers to find and license high-quality data.