NXMH Acquires Whitebridge Pet Brands

General Mills Acquires Whitebridge Pet Brands' North American Cat Feeding and Treating Business

December 20, 2024

Consumer Products

General Mills completed the purchase of Whitebridge Pet Brands' North American premium cat feeding and pet treating business from NXMH for $1.45 billion. The deal includes the Tiki Pets and Cloud Star brands, generated about $325 million in trailing retail sales, and transfers two manufacturing facilities in Joplin, Missouri to General Mills; NXMH retains Whitebridge's European business.

Whitebridge Pet Brands Acquires Cardinal Pet Care

January 27, 2020

Food & Beverage

Whitebridge Pet Brands, a PE-backed pet food and treats platform, has completed the acquisition of Cardinal Pet Care, the owner of brands including Pet Botanics and Crazy Dog. The deal (terms undisclosed) expands Whitebridge's portfolio in training treats and complementary pet health products and will be integrated into its existing branded platform backed by Frontenac.

Whitebridge Pet Brands Acquires Grizzly Pet Products

March 1, 2021

Consumer Products

Whitebridge Pet Brands, a portfolio company backed by Frontenac, has acquired Grizzly Pet Products, a maker of Wild Alaskan fish-oil based supplements for dogs and cats. Terms were not disclosed; the deal expands Whitebridge’s portfolio into the pet supplements category and combines Grizzly’s operations in Washington and Denmark with Whitebridge’s distribution and brand platform.

Targeted PetCare Acquires Pet Brands

January 19, 2024

Consumer Products

Targeted PetCare, a Wind Point Partners portfolio company, has acquired Pet Brands, a high-growth provider of private-label and branded dog and cat treats. The deal expands Targeted PetCare's pet treat portfolio and adds sourcing, design and packaging capabilities to support growth across grocery, mass and e-commerce channels.

Nexus Capital Management Acquires Natural Balance Premium Pet Food Business from The J.M. Smucker Co.

December 4, 2020

Food & Beverage

Los Angeles-based private equity firm Nexus Capital Management signed a definitive agreement to acquire the Natural Balance premium pet food business from The J.M. Smucker Co. Nexus said it will operate Natural Balance as an independent company under new CEO Brian Connolly and pursue brand reinvigoration and growth through pet specialty and e-commerce channels.

Lincolnshire Management Acquires Whitewater Brands

December 7, 2022

Transportation

Lincolnshire Management, a New York-based private equity firm, has acquired Whitewater Brands, an omnichannel marketer and supplier of consumables and light equipment to automotive collision shops, mechanical repair shops, and dealerships. The sellers were Rock Gate Partners and Peninsula Capital Partners; financial terms were not disclosed. Lincolnshire intends to grow the business organically and via M&A, leveraging Whitewater's multi-brand catalog, e-commerce channels, and distribution footprint.