Targeted PetCare Acquires Pet Brands

Whitebridge Pet Brands Acquires Cardinal Pet Care

January 27, 2020

Food & Beverage

Whitebridge Pet Brands, a PE-backed pet food and treats platform, has completed the acquisition of Cardinal Pet Care, the owner of brands including Pet Botanics and Crazy Dog. The deal (terms undisclosed) expands Whitebridge's portfolio in training treats and complementary pet health products and will be integrated into its existing branded platform backed by Frontenac.

Wind Point-Backed Targeted PetCare Acquires sWheat Scoop from Farmers Union Industries

December 16, 2019

Consumer Products

Wind Point Partners portfolio company Targeted PetCare has acquired sWheat Scoop, a manufacturer of 100% wheat-based biodegradable cat litter, from Farmers Union Industries. The add-on expands TPC's alternative cat litter offering and broadens its branded product portfolio to accelerate growth across retail and distribution channels.

Wind Point Partners Acquires Assisi Pet Care

October 12, 2023

Food & Beverage

Wind Point Partners, a Chicago-based private equity firm, has partnered with Assisi Pet Care Group Limited, a Melton Mowbray, United Kingdom-based producer of premium and natural dog and cat foods and treats. Wind Point will back Assisi's management team led by Founder and CEO Peter Mangion to expand the company's product capabilities and geographic reach across grocery, e‑commerce and pet specialty channels.

FoodScience (Wind Point) Acquires Pet Tech Labs

September 9, 2021

Veterinary

FoodScience, a portfolio company of Wind Point Partners, has acquired Pet Tech Labs, a contract manufacturer of animal nutritional supplements based in Syracuse, Nebraska. The add-on expands FoodScience's contract-manufacturing capabilities and establishes a Midwest manufacturing and distribution presence while enabling the retiring owners Paul Jonjak and Carol Potter to exit.

BC Partners Acquires Majority Stake in PetLab Co.

February 26, 2025

Consumer Products

BC Partners has agreed to acquire a majority stake in PetLab Co., a London‑headquartered premium pet supplement brand founded in 2018; terms were not disclosed. The founders will retain a significant investment and BC Partners plans to support PetLab Co.'s next stage of growth by expanding product offerings and leveraging its pet‑care sector expertise.

BrightPet Nutrition Group Acquires Bravo! Pet Foods

October 25, 2022

Food & Beverage

BrightPet Nutrition Group, a portfolio company of A&M Capital Partners, has acquired Bravo! Pet Foods, a pioneer in frozen raw and freeze-dried pet diets. The add-on acquisition expands BrightPet's branded portfolio and manufacturing capabilities in the premium frozen and freeze-dried pet food category.