General Mills Acquires Whitebridge Pet Brands' North American Cat Feeding and Treating Business
December 20, 2024
General Mills completed the purchase of Whitebridge Pet Brands' North American premium cat feeding and pet treating business from NXMH for $1.45 billion. The deal includes the Tiki Pets and Cloud Star brands, generated about $325 million in trailing retail sales, and transfers two manufacturing facilities in Joplin, Missouri to General Mills; NXMH retains Whitebridge's European business.
- Buyers
- General Mills
- Targets
- Whitebridge Pet Brands (North American business)
- Sellers
- NXMH
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Divestiture
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