FitLab Acquires Fitplan, Ragnar (and Electric), Expands Hybrid Fitness Platform

Apply Digital Acquires Ragnarok

March 6, 2025

Marketing & Advertising

Vancouver-based Apply Digital has acquired personalization and MarTech agency Ragnarok for an undisclosed sum to strengthen its customer engagement and data-driven marketing capabilities. Ragnarok — a team of ~50 specialists known for MarTech systems integration and personalization across e-commerce, media and SaaS clients — will integrate with Apply Digital's strategy, design and engineering capabilities to offer end-to-end digital lifecycle services.

LifeFit Group Acquires FIT/One Group

March 12, 2025

Healthcare Services

LifeFit Group has agreed to acquire FIT/One Group, adding 45 studios (33 in Germany and 12 in Austria) and roughly 220,000 members to its portfolio. The deal — between two companies within Waterland's portfolio — is an add-on consolidation to strengthen LifeFit's position in the DACH region and support international expansion into Austria; completion is subject to regulatory approvals and financing.

iFIT Acquires 29029 to Enter Experiential Endurance Events

July 23, 2021

Media & Entertainment

iFIT, the Logan, Utah-based connected fitness company, has acquired 29029, the ultra-endurance event and community that stages Mount Everest–equivalent hiking challenges. The deal brings experiential events and wellness tourism capabilities to iFIT’s platform, while 29029’s founders will remain engaged to scale live outdoor adventures for iFIT’s global member base.

Openfit Acquires Ladder

December 2, 2020

Consumer Products

Digital fitness and nutrition platform Openfit has acquired Ladder, the sports nutrition company co-founded by LeBron James and Arnold Schwarzenegger. Ladder's NSF Certified performance supplements will be integrated into Openfit's platform and the founding athletes will join Openfit as multi-year development and promotional partners.

iFIT Inc. Acquires Reform RX to Enter Connected Pilates Market

May 20, 2025

Consumer Products

iFIT Inc. has acquired Reform RX, a Belfast-based maker of connected Pilates reformers, to expand its product lineup into the Pilates market. The deal will integrate Reform RX’s hardware and instructor-led Pilates content into iFIT’s connected fitness platform for both commercial studios and at-home users.

Strava Acquires Recover Athletics

May 18, 2022

Healthcare Services

Strava has acquired Recover Athletics, a prehab and injury-prevention app for runners, integrating Recover's personalized exercise plans and algorithms into Strava's subscription offering. The acquisition gives Strava subscribers access to Recover content and aims to expand Strava's athlete experience by adding injury-prevention capabilities across sports.