Barrington Media Group Acquires Thesis Testing

Barrington Media Group Acquires Blackbird Garage

September 22, 2020

Marketing & Advertising

Barrington Media Group, a Fort Point Capital–backed marketing services platform, has acquired Chicago-based digital advertising agency Blackbird Garage. The add-on expands Barrington's digital media and e-commerce advertising capabilities; Blackbird Garage leadership will remain with the business.

Barrington Media Group Acquires Five Mill

June 1, 2021

Marketing & Advertising

Barrington Media Group has acquired Five Mill, a San Francisco–based digital marketing agency known for enterprise search engine marketing and AI-driven bidding technology. The deal expands Barrington's paid-search and social media capabilities as it integrates Five Mill's leadership team into its executive ranks.

Barrington Media Group Acquires The SEO Department

November 17, 2022

Marketing & Advertising

Barrington Media Group, a portfolio company of Fort Point Capital, has completed the acquisition of The SEO Department to bolster BMG's digital practice and expand its SEO capabilities. The deal serves as an add-on to BMG's platform and is intended to diversify service offerings and drive additional value for customers and employees.

Fort Point Capital and Brookside Mezzanine Partners Recapitalize Barrington Media Group

March 3, 2020

Marketing & Advertising

Boston-based private equity firm Fort Point Capital completed a recapitalization of Barrington Media Group (BMG), a Shelton, Connecticut–based technology-enabled marketing services business, in partnership with the company’s management team. Brookside Mezzanine Partners provided subordinated debt and a co-investment to facilitate the transaction, while Bell Bank provided debt financing; BMG will continue to be led by founder and CEO Peter Stavisky.

SilverTree Equity Acquires Thesis from Advent International

February 2, 2023

Software

SilverTree Equity has completed the acquisition of Thesis, a cloud-based student information system provider, from Advent International and has provided significant growth funding to accelerate product development and hiring. The investment will support rollout of Thesis Elements and enhancements to Thesis SM as the company expands its footprint in the United States, United Kingdom and Canada.

Thoma Bravo and Sunstone Partners Acquire UserTesting for $1.3B

January 12, 2023

Cloud & SaaS

Thoma Bravo and Sunstone Partners completed an all-cash acquisition of UserTesting, Inc. for $7.50 per share (approximately $1.3 billion), taking the company private. The buyers plan to combine UserTesting with UserZoom (which Thoma Bravo previously acquired) to create an end-to-end experience research and insights platform led by UserTesting CEO Andy MacMillan.