Barrington Media Group Acquires Blackbird Garage

Barrington Media Group Acquires The SEO Department

November 17, 2022

Marketing & Advertising

Barrington Media Group, a portfolio company of Fort Point Capital, has completed the acquisition of The SEO Department to bolster BMG's digital practice and expand its SEO capabilities. The deal serves as an add-on to BMG's platform and is intended to diversify service offerings and drive additional value for customers and employees.

Barrington Media Group Acquires Five Mill

June 1, 2021

Marketing & Advertising

Barrington Media Group has acquired Five Mill, a San Francisco–based digital marketing agency known for enterprise search engine marketing and AI-driven bidding technology. The deal expands Barrington's paid-search and social media capabilities as it integrates Five Mill's leadership team into its executive ranks.

Fort Point Capital and Brookside Mezzanine Partners Recapitalize Barrington Media Group

March 3, 2020

Marketing & Advertising

Boston-based private equity firm Fort Point Capital completed a recapitalization of Barrington Media Group (BMG), a Shelton, Connecticut–based technology-enabled marketing services business, in partnership with the company’s management team. Brookside Mezzanine Partners provided subordinated debt and a co-investment to facilitate the transaction, while Bell Bank provided debt financing; BMG will continue to be led by founder and CEO Peter Stavisky.

Barrington Media Group Acquires Thesis Testing

January 18, 2022

Marketing & Advertising

Barrington Media Group has acquired Thesis Testing, a conversion rate optimization (CRO) digital marketing provider founded in 2016. The Thesis leadership team will join Barrington to strengthen its digital marketing and customer acquisition capabilities; Fort Point Capital (Barrington's investor) commented on the strategic fit and debt financing was provided by Bell Bank and Brookside Capital Partners.

Schireson Associates Acquires Stun Creative and Blackbird to Form Known

February 5, 2020

Marketing & Advertising

Schireson Associates acquired creative agencies Stun Creative and Blackbird and combined them with its data and strategy capabilities to form Known, a full-service marketing company. The transactions—supported by capital from funds managed by Intermediate Capital Group (ICG)—bring together creative, brand strategy and data science to offer end-to-end marketing solutions.

Transom Capital Acquires BridgeTower Media

November 3, 2020

Media & Entertainment

Transom Capital Group has acquired BridgeTower Media, a B2B information, research, events and marketing platform formerly a subsidiary of Gannett Co. BridgeTower operates more than 40 print and digital brands across 25+ U.S. markets; Transom said it will invest in technology and resources to grow the business. Cerberus Business Finance provided financing for the transaction and JEGI acted as financial advisor to Gannett.