Suzy Acquires Beauty Research Platform Poshly

November 16, 2021

Suzy, a New York–based market research platform, has acquired beauty-focused research provider Poshly (also known as Lucky Analytics) to expand its qualitative capabilities and beauty audience. Poshly CEO Doreen Bloch joins Suzy as Vice President of Audience Management to lead rollout of Suzy Home (in‑home usage testing) and drive growth of Suzy Live.

Buyers
Suzy
Targets
Poshly (Lucky Analytics)
Industry
Data & Analytics
Location
New York, United States
Transaction Type
Buyout

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