Preferabli Acquires Libation Labs

January 23, 2025

Preferabli, an AI-driven B2B2C product discovery and recommendation software company, has acquired Napa-based Libation Labs, the developer of the consumer mobile app Cuvée. The acquisition integrates Libation Labs' consumer loyalty and experiences platform into Preferabli's capabilities to deepen direct-to-consumer relationships and power personalized hospitality and travel experiences in the wine industry.

Buyers
Preferabli
Targets
Libation Labs, Inc.
Industry
Software
Location
California, United States
Transaction Type
Buyout

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