Partnerize Acquires BrandVerity

TMX Group Acquires Verity from Resurgens Technology Partners

October 1, 2025

Data & Analytics

TMX Group has acquired Verity, a research management software and data analytics platform, from Resurgens Technology Partners. The deal brings Verity's research workflow and data capabilities — used by more than 300 institutional investors — into TMX Datalinx to expand TMX's investment-grade data, insights and workflow tools for asset managers and other institutional clients.

Simplicity Group Holdings Acquires Verity Asset Management

July 16, 2025

Financial Services

Simplicity Group Holdings has acquired Verity Asset Management, a Durham, North Carolina-based registered investment adviser founded in 1996. Verity's leadership team will join Simplicity as partners as the firm integrates Verity's wealth management and 403(b) practice to expand Simplicity's client base and service offerings.

Partnerize Acquires Pepperjam

July 29, 2020

Marketing & Advertising

Partnerize, a partnership-management SaaS provider, has acquired Pepperjam, a Philadelphia-based affiliate marketing technology and services provider, from the Permira funds and Banneker Partners. The deal combines Partnerize's global partnership platform and AI capabilities with Pepperjam's Ascend affiliate platform and services to accelerate adoption of partnership marketing and expand capability and scale for enterprise clients.

Vertify Acquires Synthio to Expand Customer Intelligence and Data Capabilities

February 20, 2020

Data & Analytics

Vertify Inc., an Austin-based customer data intelligence company, has acquired Atlanta-based Synthio Inc., a data quality and enrichment technology provider. The acquisition brings Synthio's contact data management and enrichment capabilities into Vertify's customer intelligence platform to strengthen data foundations and accelerate product-led growth.

SOCi Acquires Brandify

July 29, 2021

Marketing & Advertising

SOCi has acquired Brandify, a location-based digital marketing solutions provider, bringing Brandify’s local-search expertise and product suite into SOCi’s all-in-one localized marketing platform. The deal (financial terms not disclosed) expands SOCi’s capabilities for multi-location marketers and reinforces partnerships with platforms like Google, Facebook, Apple and Yelp.

Veeva Systems Acquires Veracity Logic

December 13, 2021

Cloud & SaaS

Veeva Systems acquired Veracity Logic, a provider of cloud software for randomization and trial supply management (RTSM), adding RTSM capabilities to Veeva's end-to-end clinical suite. The Veracity Logic team will join Veeva to operate the product as Veeva RTSM and continue supporting existing customers and integrations with EDC systems.