Crocs, Inc. Acquires HEYDUDE for $2.5 Billion
December 23, 2021
Crocs, Inc. entered into a definitive agreement to acquire privately‑owned casual footwear brand HEYDUDE for $2.5 billion in a deal funded with cash and stock. HEYDUDE — founded in Italy and operating as a fast‑growing consumer footwear brand — will operate as a standalone division with founder Alessandro Rosano remaining in a creative/strategic role.
- Buyers
- Crocs, Inc.
- Targets
- HEYDUDE
- Sellers
- Alessandro Rosano, HEYDUDE shareholders
- Industry
- Consumer Products
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
TSG Consumer Partners Makes Strategic Growth Investment in DUDE Wipes
June 23, 2025
Consumer Products
TSG Consumer Partners has made a strategic growth investment in DUDE Wipes, with DUDE Wipes founders Sean Riley, Jeff Klimkowski and Ryan Meegan retaining significant ownership and remaining in their executive roles. Mark Cuban will remain an investor; the capital will be used to broaden household adoption, reach new consumer segments, and deepen manufacturing and retail partnerships. Financial terms were not disclosed.
-
Rocky Brands Acquires Honeywell Performance and Lifestyle Footwear Business
March 15, 2021
Consumer Products
Rocky Brands, Inc. completed the acquisition of Honeywell’s performance and lifestyle footwear business — including The Original Muck Boot Company and XTRATUF — for $230 million on March 15, 2021. The acquired business generated approximately $205 million of 2020 net revenue and $24.5 million of EBITDA; the purchase was financed with senior credit facilities, a term loan and cash on hand and is intended to significantly expand Rocky Brands' portfolio and scale.
-
Hildred Capital Management Acquires Hello Bello
December 19, 2023
Consumer Products
Hildred Capital Management has agreed to acquire Hello Bello, a premium yet affordable baby and family care brand, through a Chapter 11 sale process. Hildred will transition Hello Bello into its portfolio under Hyland's Naturals to build a larger pediatric consumer health platform and accelerate manufacturing, distribution, and growth.
-
Highstreet Insurance Partners Acquires Dudek Insurance Agency Group
September 16, 2024
Insurance
Highstreet Insurance Partners has acquired Dudek Insurance Agency Group, Inc., a New Baltimore, Michigan-based independent insurance agency with specialty marine coverage. Terms were not disclosed; Dudek's president Dave Dudek will continue to lead the team at the existing location as part of Highstreet's regional operations.
-
Clearlake Capital Acquires Dude Solutions from Warburg Pincus
June 19, 2019
Cloud & SaaS
Clearlake Capital completed the acquisition of Dude Solutions, a Cary, North Carolina-based SaaS provider of operations and asset management software, from Warburg Pincus. Clearlake will partner with CEO Ed Roshitsh and the existing management team (who are reinvesting) to pursue a buy-and-build growth strategy and expand the Company's product and go-to-market capabilities.
-
Lolë Brands Acquires Sanuk from Deckers Brands
August 15, 2024
Consumer Products
Lolë Brands, a Montreal-based apparel company, has acquired outdoor lifestyle footwear brand Sanuk from Deckers Brands. Under the new ownership Sanuk will receive renewed investment, relocate operations with a new Los Angeles office, and be led by newly appointed VP, General Manager Katie Pruitt to prioritize direct-to-consumer and wholesale growth.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.