Liftout Capital Acquires Majority Stake in Franchise Creator

Liftout Capital Acquires Pay4Leads, Inc.

July 17, 2024

Marketing & Advertising

Liftout Capital, a Denver-based investment holding company, has acquired Pay4Leads, Inc., a performance marketing and lead-generation firm headquartered in Exton, Pennsylvania. The acquisition will enable Pay4Leads to expand its lead-generation services from tree care into adjacent residential services verticals such as roofing, siding, and windows while benefiting from Liftout's platform and growth resources; transaction terms were not disclosed.

Southfield Capital-backed Franchise FastLane Acquires Raintree Franchise Growth

July 12, 2023

Marketing & Advertising

Southfield Capital's portfolio company Franchise FastLane has acquired Raintree Franchise Growth, a Denver-based full-service brand development and marketing firm serving franchisors. The deal expands FastLane's franchise development and marketing capabilities and brings Raintree's leadership into the combined organization (Brent Dowling to serve as CMO), with Raintree's owners remaining actively involved post-close.

Blackstone Majority Investment in Liftoff

December 22, 2020

Marketing & Advertising

Private equity funds managed by Blackstone have reached a definitive agreement to make a majority investment in Liftoff, a Redwood City-based performance-based mobile app marketing optimization platform. The partnership will provide capital and resources to accelerate product development, expand Liftoff's global footprint, and support future growth initiatives.

Beach Point Capital Acquires Metro Franchising from Quilvest Capital Partners

September 25, 2024

Restaurants & Hospitality

Beach Point Capital Management LP has completed an investment to acquire a majority stake in Metro Franchising, the largest Dunkin' franchisee in the New York City metro region with 105 units, from Quilvest Capital Partners. Quilvest exits after growing Metro from 44 to 105 units; Beach Point's capital will support Metro's next phase of growth under new ownership.

West Lane Capital Partners Acquires Majority Stake in Fantasy Files Group

May 16, 2019

Consumer Products

West Lane Capital Partners LLC has acquired a majority stake in Fantasy Files Group LLC, a California-based developer, manufacturer and distributor of specialty cosmetic products (brands include Blossom, Blue Cross and Savina). Founders Ron Tinero and Mark Friedman will remain as executives and shareholders; West Lane said it will work with management to expand distribution channels domestically and internationally and launch new products.

Vista Equity Partners Acquires Majority Stake in TripleLift

March 29, 2021

Marketing & Advertising

Vista Equity Partners has acquired a majority stake in TripleLift, the programmatic advertising and native ad technology platform. The investment — expected to close in Q2 2021 pending regulatory review — will provide TripleLift capital and operational resources to accelerate global expansion, expand programmatic video and CTV offerings, and drive product innovation.