iMedia Brands Acquires Float Left Interactive and J.W. Hulme

November 26, 2019

iMedia Brands, Inc. announced the acquisition of OTT/app technology provider Float Left Interactive and heritage leather goods brand J.W. Hulme to accelerate its interactive media and e‑commerce strategy. The deals — largely financed with iMedia stock — are intended to expand iMedia’s OTT/content delivery capabilities and provide new branded merchandise and programming opportunities for its ShopHQ platform.

Buyers
iMedia Brands, Inc.
Targets
Float Left Interactive, J.W. Hulme
Sellers
Olympus Capital Investments
Location
United States
Transaction Type
Buyout

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