iMedia Brands Acquires Float Left Interactive and J.W. Hulme
November 26, 2019
iMedia Brands, Inc. announced the acquisition of OTT/app technology provider Float Left Interactive and heritage leather goods brand J.W. Hulme to accelerate its interactive media and e‑commerce strategy. The deals — largely financed with iMedia stock — are intended to expand iMedia’s OTT/content delivery capabilities and provide new branded merchandise and programming opportunities for its ShopHQ platform.
- Buyers
- iMedia Brands, Inc.
- Targets
- Float Left Interactive, J.W. Hulme
- Sellers
- Olympus Capital Investments
- Industry
- Media & Entertainment
- Location
- United States
- Transaction Type
- Buyout
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