ACV Acquires MAX Digital
July 13, 2021
ACV (Nasdaq: ACVA) acquired MAX Digital for $60 million to accelerate its data strategy by integrating MAX Digital's inventory management and merchandising SaaS products, including the FirstLook IMS platform. The deal expands ACV's digital capabilities for dealers by adding predictive analytics-driven pricing, merchandising and sales enablement tools while preserving MAX Digital as an independent business unit under existing management.
- Buyers
- ACV (ACVA)
- Targets
- MAX Digital
- Industry
- Automotive
- Location
- United States
- Transaction Type
- Buyout
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