ACV Acquires MAX Digital

July 13, 2021

ACV (Nasdaq: ACVA) acquired MAX Digital for $60 million to accelerate its data strategy by integrating MAX Digital's inventory management and merchandising SaaS products, including the FirstLook IMS platform. The deal expands ACV's digital capabilities for dealers by adding predictive analytics-driven pricing, merchandising and sales enablement tools while preserving MAX Digital as an independent business unit under existing management.

Buyers
ACV (ACVA)
Targets
MAX Digital
Industry
Automotive
Location
United States
Transaction Type
Buyout

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