Advent International Acquires Olaplex

Henkel to Acquire Olaplex for Approximately $1.4 Billion

March 27, 2026

Consumer Products

Henkel announced a definitive agreement to acquire 100% of hair care brand Olaplex in a transaction valued at approximately $1.4 billion. Henkel expects the deal to expand its premium hair care presence by combining Olaplex’s science-led portfolio and omnichannel reach with Henkel’s global scale and distribution network.

OLAPLEX Acquires Purvala Bioscience

August 26, 2025

Biotechnology

Olaplex Holdings, Inc. has acquired Purvala Bioscience, a Boston-based biotech founded by Dr. Bradley Olsen that develops bioinspired molecules for health and beauty applications. The purchase — Olaplex's first acquisition since launching its brand over ten years ago — is intended to accelerate product innovation by combining Purvala’s molecular technologies with Olaplex’s patent-protected bond-building platform.

Advent International (via Odara/LAPEF VII) Invests in Skala Cosméticos

February 28, 2024

Consumer Products

Advent International, through its Latin America vehicle Odara Participações funded by LAPEF VII, announced a strategic growth investment in Skala Cosméticos, a leading Brazilian haircare and vegan cosmetics brand. The capital will support expansion of Skala's manufacturing capacity, distribution network and international presence while keeping existing founders as shareholders and appointing Cyro Gazola as CEO.

Unilever Acquires K18 Haircare

January 3, 2024

Consumer Products

Unilever has agreed to acquire premium biotechnology haircare brand K18, with the deal expected to close in the current quarter (targeted Q1 2024). K18 — known for its proprietary K18Peptide and sold through salons, retail and e-commerce — will join Unilever’s Prestige unit as part of the company’s strategy to grow its premium beauty portfolio and add differentiated biotech haircare capabilities.

Natura Acquires Stake by Advent International (8%–10% Minority Investment)

March 31, 2026

Consumer Products

Brazilian cosmetics company Natura announced a governance overhaul and a minority investment from Advent International. Advent will acquire an 8%–10% stake by purchasing shares over time (expected over up to six months) and will have the right to appoint two board members once the stake is reached.

Advent International Acquires Majority Stake in Parfums de Marly Group

June 22, 2023

Consumer Products

Advent International has agreed to acquire a majority shareholding in the group behind luxury fragrance brands Parfums de Marly and INITIO Parfums Privés from founder Julien Sprecher. Sprecher will remain as Executive Chairman, Creative Director and a large minority shareholder while Advent will support the Group's international expansion and omni-channel strategy.