Affinity Group Acquires Mascari NXT
January 13, 2026
Affinity Group, a North American sales and marketing agency, has acquired Mascari NXT, an AI-driven data integration and analytics company, to embed AI-powered selling into its foodservice and retail offerings. Mascari NXT will operate as a subsidiary—"Mascari NXT, An Affinity Group Company"—with the acquisition intended to expand Affinity Group's customer reach and strengthen its sales enablement and analytics capabilities across food industry channels.
- Buyers
- Affinity Group
- Targets
- Mascari NXT
- Industry
- AI & Machine Learning
- Location
- Michigan, United States
- Transaction Type
- Buyout
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