American Exchange Group Acquires HatchCollective (AX Beauty Brands)
August 16, 2023
American Exchange Group (AXNY Group) has acquired HatchCollective, a beauty and personal care brand incubator founded in 2009; HatchCollective will be renamed AX Beauty Brands and continue selling its portfolio (NatureWell, Found Active, Orlando Pita Play, TXTUR, Paint & Petals) through major retailers. The deal expands American Exchange Group's consumer product portfolio and brings beauty and personal care capabilities into its existing accessories, footwear and private-label operations.
- Buyers
- American Exchange Group (AXNY Group)
- Targets
- HatchCollective (renamed AX Beauty Brands)
- Industry
- Consumer Products
- Location
- New York, United States
- Transaction Type
- Buyout
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