AppLovin Acquires Twitter MoPub Business

Tripledot Studios Acquires AppLovin’s Mobile Games Studio Portfolio for ~$800M

May 8, 2025

Media & Entertainment

Tripledot Studios announced it will acquire AppLovin’s mobile games studio portfolio for approximately $800 million. The half-cash, half-equity deal would make AppLovin a minority shareholder in Tripledot Studios and expand Tripledot’s studio footprint across the United States and Asia, subject to regulatory approvals.

Elon Musk’s Entity to Acquire Twitter for $44 Billion

April 25, 2022

Media & Entertainment

Elon Musk signed a deal to acquire Twitter in a transaction valued at approximately $44 billion. The offer is $54.20 per share in cash, with Twitter stockholders receiving cash for their shares; closing is expected in 2022 subject to stockholder and regulatory approvals and other customary conditions.

AppLovin Corporation Acquires Wurl

February 28, 2022

Media & Entertainment

AppLovin Corporation has acquired Wurl, a Connected TV (CTV) distribution and monetization software platform, for approximately $430 million in cash and stock. The deal extends AppLovin's marketing and advertising platform into the CTV market, enabling expanded ad inventory, distribution and performance advertising capabilities.

PubMatic Acquires Martin

September 14, 2022

Marketing & Advertising

PubMatic has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, to accelerate its supply path optimization (SPO) product roadmap. The acquisition will integrate Martin’s workflow, analytics and optimization capabilities into PubMatic’s platform to better serve buy-side customers and drive increased publisher revenue.

Twitter Acquires Revue

January 26, 2021

Cloud & SaaS

Twitter has acquired Revue, a Netherlands-based newsletter publishing platform, to accelerate its long-form content and creator monetization efforts. Revue's team and product will join Twitter, with Revue Pro features made free and paid newsletter fees reduced to 5% to help writers grow and monetize audiences.

ironSource Acquires Tapjoy for Approximately $400 Million

October 14, 2021

Marketing & Advertising

ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.