Ascend (backed by Alpine Investors) Adds Gollob Morgan Peddy

January 5, 2026

Ascend, a private-equity-backed platform for regional accounting and advisory firms, has integrated Tyler, Texas-based Gollob Morgan Peddy into its platform. The addition brings nine partners and approximately 100 professionals (FY24 net revenue of $17.3 million) to Ascend, expanding the platform's Southwest footprint; GMP will adopt an alternative practice structure with GMP Advisors (affiliated with Ascend) providing tax and business advisory services while attest services remain independently owned and licensed.

Targets
Gollob Morgan Peddy
Platforms
Ascend
Industry
Accounting & Tax
Location
Texas, United States
Transaction Type
Addon

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