Ataccama Acquires Tellstory

HubSpot Acquires Starter Story

February 23, 2026

Media & Entertainment

HubSpot has acquired Starter Story, the entrepreneur-focused media brand founded by Pat Walls, in a deal that marks a full exit for Walls. Starter Story will join HubSpot Media and continue operating under its own brand while gaining HubSpot's distribution and media infrastructure; financial terms were not disclosed.

Storyteller Overland Acquires TAXA Outdoors

April 11, 2024

Manufacturing

Storyteller Overland has acquired TAXA Outdoors, combining Storyteller's Class B RV and expedition vehicle capabilities with TAXA's lightweight, design-forward towable camping habitats. The transaction closed alongside a significant investment from L Catterton, RX3 Growth Partners, Wheelhouse and Virentes; Neil Grimmer will become CEO of TAXA and Chief Strategy Officer of Storyteller Overland.

Accenture Acquires The Storytellers

October 13, 2023

Consulting

Accenture has acquired The Storytellers, a London-based creative change management consultancy that partners with C-suite leaders to develop narratives and activate transformational change. The acquisition strengthens Accenture’s Talent & Organization / Human Potential capabilities by adding storytelling, facilitation, creative communications and immersive experience skills to its consulting offerings; terms were not disclosed.

Bain Capital Tech Opportunities Invests $150M Growth Capital in Ataccama

June 22, 2022

Data & Analytics

Bain Capital Tech Opportunities has made a $150 million minority growth investment in Ataccama to accelerate go-to-market efforts, product innovation and global expansion. Ataccama, a Toronto-based unified data management platform provider, has been growing rapidly—doubling ARR in 2021 and employing more than 450 people across 10 offices.

Searchspring Acquires 4-Tell

August 5, 2020

Cloud & SaaS

Searchspring acquired 4-Tell, the maker of the AI-driven Smart Commerce personalization platform, to enhance its ecommerce search, merchandising and recommendation capabilities. The purchase brings 4-Tell's personalization technology, team, and customer base into Searchspring and accelerates Searchspring's product roadmap for personalized shopping experiences.

Alteryx Acquires ClearStory Data

April 4, 2019

Data & Analytics

Alteryx, Inc. acquired ClearStory Data, a Menlo Park–based enterprise analytics software company, to integrate ClearStory’s scalable data profiling and Spark-based analytics capabilities and accelerate innovation across Alteryx’s data science and analytics platform. The acquisition brings ClearStory’s team and technology into Alteryx’s Silicon Valley technology center to expand capabilities for code-free and code-friendly analytics for enterprise customers.